“Before SparkUp, I didn’t know anything about fund raising! It was an ideal solution for my first fundraising attempt!”
The tool was very useful as it allowed me to communicate extensively with my contacts and also to reach out to people who were recommended to me by my network. These recommendations and word of mouth were levers which allowed me to reach my fundraising objective. I was able to reach people in the agribusiness, who were interested in the project.
After a test phase, I decided to launch a fundraising attempt to be able to accelerate the development of our production site but also to develop the marketing of the company, notably by using online sales.
This allowed us to reach a broader audience and become known more widely.
My conditions were simple, I used a classic share option rule with a right to vote. The minimum entry amount was €500 and the maximum was €33,000. In total, I convinced 9 investors to invest in Maison des Antilles.
The investment fund who reinvested, had believed in us from the beginning, which reassured new investors about the financial stability and reliability of our company and the professionalism of the team.
Our other investors came from my own professional network and that of the company’s - they are mostly clients, suppliers, and partners. They include an illustrator, an art director, a director of marketing, a client relationship manager etc. We were lucky to have investors who knew us and who could help us grow the company.
I was also surprised to see that people from my network, who I never thought would invest, decided to help me not only financially but also with their professional skills.
For example, the investment fund is going to support my recruitment strategy. The artistic director is going to help me with the design of my marketing campaign. The agribusiness company is going to leverage their network of industry professionals.
The investors also gave me access to their networks, which helped me raise more funds.
I was also helped by a lawyer who advised me on the legal dimension (statutes, shareholders’ agreements, etc). This allowed me to concentrate on the essential parts of my business, i.e. meetings with potential investors and the negotiations.
SparkUp’s tool is a powerful means of presenting your project. It allows you to make real connections with potential investors and to make interesting business connections. The major positive point is the availability of SparkUp’s team, who also provided relevant advice during the whole of the campaign.
Personally I will use SparkUp again for my next fundraising attempts because the journey doesn’t end here!
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