Crowdfunding is at the centre of startup financing today, enabling small businesses to reach out to a diverse audience. Startups are slowly moving away from the traditional fundraising route to raise funds. Even as crowdfunding evolve from its early stages, the growth of the internet has positioned it to become an increasingly attractive fundraising approach for startups. Our crowd funding Insights is designed to assist startups in raising funds the unconventional way – understanding how it works, selling the story online, and ultimately choosing the right medium. The guide to crowdfunding is meant to explain and address the tasks of launching a campaign and talking to investors.